TechTown’s Retail Bootcamp

The Challenge


TechTown’s Retail Bootcamp was designed to strengthen businesses from pop-up stage to permanent location. Sounds important, right? That’s why TechTown partnered with MILO to get the word out and drive registrations for the program.

The Outcome


56% increase in sign ups for Retail Boot Camp compared to previous events.

605 conversions

What We Did


We ran an integrated digital campaign to promote awareness and registration for the program. We divided audiences into 9 different segments and A/B tested different ad variations including static, copy, video and created digital campaigns based on what would perform the best.

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