Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks!
Did you know that one-third of online activity is spent watching video?
Livestream and New York Magazine reached out to 1,000 adults with a survey to learn how consumers think about and use live video. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.
So if you really want to increase your audience, live video is the way to go. Today, MILO is going to teach you how to excel at live video by creating closer customer connections and how to get over the fear of going live.
As platforms evolve, you must evolve with them. You can now go live on Facebook, Twitter, Instagram, and YouTube. Because this is such a new feature, many people may be unfamiliar or uncomfortable with going live. In order to prevent poor performance and get over your nerves, you need proper planning.
Here’s a checklist of 10 tips when going live to make sure everything runs smoothly:
- Tell your followers ahead of time when you plan to go live.
- Figure out what your purpose is.
- Make sure you have a strong wifi connection.
- Background check.
- Switch off interruptions.
- Voice warm-ups.
- Remind viewers they can subscribe to Live notifications.
- The best length for a love video is 15 minutes.
- Say names from the comment section to engage your audience.
- Keep showing up!
Even when you are prepared, going live can still be nerve-wracking if you are not used to it.
Whether you are in front of the camera or behind it, practicing with going live will help you become more comfortable and confident in this process.
Online marketing expert, Amy Porterfield, says that “there’s nothing more powerful than showing up live.” If you’re in front of the camera, Amy says you have to make it more about your audience and less about you. This way you will come across as someone that connects instantly.
Four secrets Amy has that she uses to thrive on camera are:
- She eased into live by testing it in a private Facebook group
- She’s rarely alone when doing Live video. Having someone from her team on the other end to let her know everything is working, eases her fears and makes her more comfortable on camera.
- Use Instagram Stories as practice videos. They are great ways to become more comfortable showing your face and talking on camera without the live element. Try to do an IG story at least once a week.
- Keep your equipment simple. Having to handle too many things all at once can make you more nervous about whether something will go wrong. A simple set up that you know how to use will help you remain relaxed while you’re live.
Going live in its simplest form requires a smartphone or tablet, and a good wifi connection. Confident Live Marketing coach, Ian Anderson Gray recommends using speedtest.net to check your internet speed before going live. The recommended minimum speed is 10 Mbps.
Live video can make you feel more connected with your audience. So don’t be afraid to try live video for your business today.
Did you know there are over 330 million active daily users on Twitter? If you’re looking to increase your customer base, interact with your audience more and improve your sales, Twitter is a great platform to use.
At this year’s Social Media Marketing World, top media experts discussed everything Twitter including tools to use, algorithm, analytics and how to turn conversations into customers.
Below are some key takeaways to connect with more of your customer base and increase sales.
The Value of a Tweet
Small businesses have started turning to Twitter to target their audience and increase their customer base. With that, it’s important to take into consideration the value of a tweet and how it can benefit your business.
International Social Media Trainer Nicky Kriel stressed the value of a tweet is NOT the number of impressions, reach, engagement or if the post goes viral. The value is: The tweet drives traffic to your website, makes the right customers aware of the business, builds business relationships and generates revenue for your business.
To increase the value of your tweet, take a look at Twitter Analytics. This gives you the chance to dive deep into the data of the account and learn what works best. Here you can be aware of who your audience is, their locations and their interests.
Produce great content with Twitter’s timeline algorithm
Creative Content Marketers duo Andrew and Pete shared their strategy for working with the Twitter algorithm with the acronym TUCEPM!
The Twitter algorithm ensures the most important tweets appear at the top of users’ timelines. Per Twitter, tweets that followers are more likely to care about will show up first based on accounts and tweets with which they interact.
Keeping the algorithm in mind, there are ways to achieve organic reach. Check out a few below:
- Timeliness: Newer posts get shown more often than older ones, so it’s important to post in real-time and relevant times to your audience. Take advantage of relevant trending topics and post a few minutes before or after the hour as opposed to at the top of the hour.
- User interests: Use Twitter analytics to find out what your audience cares about the most.
- Credibility signals: Twitter’s algorithm favors accounts that are credible, meaning the profile is complete with a name, bio, location, website, profile picture and header image. Tweets shouldn’t have broken links, swearing, nudity, high bounce rates or aren’t mobile responsive.
- Engagement: The more engaging a tweet is, the greater its relevance score, which means it will show up across more timelines as a top tweet. Twitter takes into account the amount of time spent reading a tweet, sharing via direct messaging or if someone clicked the profile as a result of the tweet.
- Tweets that have high engagement often include one of the following: “RT if,” “Retweet if,” “RT and follow to enter,” a Twitter poll, asks questions, mention/tag someone or uses GIFs.
- Past engagement: People see more tweets from accounts they have engaged with in the past so increase engagement now to benefit in the future.
- Media: Users are shown more of the media type they prefer based on what they have engaged with in the past. Along with your standard tweets, add in a variety of videos, images, GIFs and polls to keep followers engaged
As Andrew and Pete said using this acronym can help your account get the organic reach it deserves even with the new algorithm.
Improve your Twitter account with these tools
Throughout their workshops, four Twitter experts shared various tools that can help step up your Twitter game, work well with the Twitter algorithm and improve your content marketing. Below is a list of tools you can use can help grow your Twitter account.
Measure and boost your impact by analyzing your followers’ interests, locations and demographics. Twitter analytics provide a 28 day summary or a summary by month to see what is working best for your account.
This tool allows you to manage multiple accounts, grow your business by finding relevant people to connect with and schedule tweets at optimal times.
A Google Chrome Extension that provides you with smart marketing content that is hand curated. This extension is similar to Sprout Social’s “Find Content” feature.
Union Metrics provides social media analytics for Facebook, Twitter, Instagram and Tumblr.
Allows users to automated and schedule content on Twitter, Facebook and LinkedIn.
Tweriod provides you with the best times to tweet by analyze your tweets and your followers’ tweets.
This tool encourages people to Tweet something by giving them a link. People who use this tool can promote, share and track content on Twitter.
If you’re in the business of social media marketing, how do you manage social media marketing tasks?
At MILO, we use Facebook Business Manager and Sprout Social to help us manage our clients social media activity.
Next to Buffer & Hootsuite, Sprout Social is a social media management platform that can help streamline workflows and ensure your content reaches the right audience at the right time. We’ve identified five tools that can help you integrate with the platform to maximize its capabilities. These tools enable users to find content efficiently, review social media analytics in real-time, and connect with the audience all within the same web environment.
Tool #1: Find Content/Content Suggestions
Looking for content quickly? Turn to the Find Content section under the Publishing tab.
Sprout Social recently announced Content Suggestions as a way to find current and engaging content. This tool aggregates shared content from various social channels to help the user find articles from trusted sources, posts from industry blogs and other brand-related media.
The content is aggregated from links shared on Twitter and based on an algorithm created by Sprout’s Data Science team, each article is matched to one of the featured content categories.
Tool #2: Reports
Getting ready to present social media updates to a client? Turn to Sprout Social for automated analytics!
Using the Group Report option, you’ll be able to see all of the analytics for the channels you have connected on the platform. The report gives you the opportunity to analyze your social strategy and compare data to understand what works well for the account. Included in the reports are: Impressions, Engagements, Audience Growth and Link Clicks.
Sprout Social also gives you the opportunity to review each profile in full depth. This is an opportunity to analyze data for individual profiles including audience growth, total engagements, top posts and impressions.
Tool #3: Messages & Smart Inbox
Interact with your audience without leaving Sprout Social by using the Smart Inbox! Located in the Messages tab, Smart Inbox provides users the opportunity to monitor and engage with conversations across Twitter, Facebook, Instagram and LinkedIn. It also allows users to customize their inbox feed, monitor keywords and hashtags, assign tasks to other team members and keep in touch with viewers.
Tool #4: Discovery
If you are interested in seeing what others are saying about a specific topic, use Sprout Social’s Discovery tool. This tool allows you to find conversations and people to engage with based on keywords relating to your business. You can even narrow the search by adding a location to find a highly geo-targeted audience.
Along with finding new conversations, you can increase your follower count by following accounts. Additionally, clean up your account based on Sprout’s suggestions. Using the Suggestions, you can see the account’s Twitter followers and who to follow back, accounts you’ve held a conversation with and those who have mentioned you at some point.
Tool #5: Hashtag Analysis
Studies show that tweets with hashtags get twice as much engagement as those without hashtags. Because hashtags can help generate engagement for an account, Sprout Social provides a hashtag analytics tool to help find popular topics and hashtags.
By utilizing the Trends Report, you can see the most commonly used hashtags and topics when the account is mentioned on Twitter. Apply the hashtags listed within the report to help increase your engagement.
Take advantage of the tools on Sprout Social to maximize your efficiency and improve your social outreach skills. Maximize your time and ROI on social media by implementing these time-saving programs.
Looking for some more in-depth help? We’re happy to consult and/or bring you into the office for a one-on-one session with our in-house expert. Let’s talk!
It’s Valentine’s Day and you know what that means – it’s all about love today! Throughout the country, brands are making sure their customers are feeling loved in the digital world, but what about all the days that aren’t Valentine’s Day? Are you making sure customers are feeling the love year-round on social media?
If you are unsure how to best show customers love on social media all year long, have no fear – MILO’s Digital Ninjas are here to help with 5 easy ways for your brand to connect!
1. Engage with them. Yes, it’s really that simple! Be there for your customers and brand-faithful. Answer their questions, acknowledge their comments and most importantly, do so in a timely manner. There are many tools available to help monitor your social channels, so no comments, questions or issues go unnoticed.
2. Ramp up your Facebook Live game. Everyone can do FB Live, but not all are producing quality content. This is where you can ramp things up and continue showing customers all the love! When going live, be sure the subject matter is relevant to your audience and that you’re providing value in the session. Watch for questions and answer them as they come in and enjoy showcasing your new products/services!
3. Roll out special social media sales. Again, this boils down to making the customer feel special and rewarded for interacting with you on social media. Drive sales and website traffic by offering a social media only deal; e.g “Mention that you saw this on Instagram and receive 25% off your order.” Increase your reach easily by boosting the post to ensure that it will be served to your followers.
4. Give your customers shout outs. This should be a no-brainer for your brand! The customers show you love by posting photos, leaving reviews or tagging themselves at your location, so why shouldn’t you return the favor? If you see a photo you like that a customer has shared, by all means, give them a shout out or feature them in an upcoming social media post!
5. Create a Facebook Group. Loyalty is always worth rewarding and by creating a Facebook group for your customers, you’ll be doing just that. Those in your group can get sneak peeks of new products or a first chance to buy them. You can also provide them with special sales and discounts periodically. The main purpose of this group is to keep the conversation going all while showing love to your loyalists
Happy Valentine’s Day from the team at MILO Digital and, of course, the Digital Ninjas!
We hope that you’re able to easily incorporate these 5 suggestions into your brand’s social media strategy! If you’re struggling to implement them or perhaps need some guidance on a solid digital strategy, we’re ready to get down to business for you. Let’s chat!
Hey friend, welcome back!
This week I thought I’d go over what my “normal” day at MILO Digital looks like – if there is such a thing!
Social Media Manager
Our company currently resides in the TechTown building in Detroit’s New Center, where all the MILO social, digital and creative magic happens. I’m a part of the social team, with my official title at MILO being “Social Media Manager/CEO/Creative Director/HR Manager.”
This may seem like a lot of responsibility for someone who’s only worked here for a few months, but I actually got these titles through my team joking around and putting me in positions that forced me to push myself as a worker and as a person.
For example, we have creative briefs where a few people look over content that the creative team made. In order to get my opinion on the content first, they started calling me the “Creative Director”. From there the title evolved to include “HR Manager” and then to “CEO”. As you can see, I wear many hats here!
I manage some of our client’s social media accounts and co-manage the MILO page accounts. The social platforms that I handle for these clients include Twitter, Facebook, Instagram and LinkedIn. I am responsible for daily postings, which means as soon as I get into the office each morning, my day is already in full motion.
When to Post
By using an online program, a majority of the posts that I create are scheduled out ahead of time to be published at different points during the day. Now, there is a certain “science” to picking which time you would like something to be posted. A general rule of thumb is to not post anything from 5 – 7 p.m. This is due to that fact that people are, for example, leaving work, running errands and figuring out dinner plans. There is not a lot of online traffic during this time so it’s best to post earlier or later in the day.
The explanation of when to post leads me to the discussion of what to post. Now this varies from client to client, however, the things I post range from original creative content to third-party content. Original content includes graphics, events, blogs, and articles that relate directly to the client, are made by the client or are created by MILO for the client. For example, our creative team made this original quote graphic for one of our clients. I would share this on all their social media platforms and vary the copy to tailor to each platform. This would involve using hashtags on the Twitter copy but NOT on Facebook.
Another example of original content is when our client is hosting an event. I would be responsible for promoting this event on their social media, and when necessary, boosting (putting ad money behind) the posts related to it. Or, if our client writes articles or a blog on their website, I would make sure those go out into the social media world to receive some recognition. This is original content.
Conversely, third-party content includes articles and posts from other people/sources. I would either share or retweet these on the pages I manage. For example, if a local news organization posted an article about the QLINE, my audiences for the accounts I manage would most likely be interested in that content. So, I would share the article to my channels and give the news organization credit.
Another very important part of my job is interacting with my audience on social. How I engage with our clients’ followers sets the tone for the account. I must weed out the negative comments (“trolls”) and respond to the positive feedback.
This must also be done in a timely manner because if there is a negative/hurtful comment on a post that I created for more than a day, other followers will see that and it reflects poorly upon our client. This also gives the impression that we don’t interact with the audience as an agency. We want to make sure each of our clients receives the attention they need to have a caring and attentive voice online.
Now that’s just a taste of what I customarily do here at MILO. Join me next time to read more about MILO behind the scenes.
See you soon!
Next to Facebook and Instagram, Twitter is another social media platform that brands and organizations can use to connect with their audience across the world.
According to a report by Hootsuite and We Are Social, there are currently 3.196 billion active social media users around the world. As of January 2018, their report lists Twitter at No. 3 behind Facebook and Instagram for the number of active users on the social media platform.
While there are more users on Facebook and Instagram, there are some key benefits to Twitter including increased brand awareness, ability to promote content, boost website SEO, drive website traffic and monitor brand reputation.
Twitter allows brands to connect with their audience on a different social media platform without being subjected to the weird algorithm that Facebook and Instagram are. The algorithm limits the amount of posts from businesses, brands and media but allows users to see more meaningful content.
According to Twitter Marketing, people share positive experiences about the organizations they follow on Twitter with their own network of followers, spread the word about your organization through retweets and are also more likely to buy or interact with you in the future.
Followers play a huge role in how successful a Twitter account can be. One big thing to keep in mind is that you should interact with your followers, as this is the key to a successful Twitter account. It can lead to higher engagement numbers, more followers and increased exposure.
So if you are running a Twitter account for a business or organization, you are probably wondering how you can increase engagement and followers. Here are some tips to take your Twitter account to the next level in 2018:
1. Use Promoted Videos, In-Stream Video Ads, Branded Emojis, GIFs & Photos
- According to Twitter Marketing, all of these ways plus a few more are a great way to interact with your audience in a completely different way. It also allows you to showcase your brands personality and makes it relatable.
2. Twitter polls
- It’s different from other ways to engage with your audience, but it’s a great way to interact with your audience and see what they are thinking.
- Tip: Try asking lifestyle questions that relate to your business or ask followers what content they like the most from you.
3. Take advantage of hashtags
- If you are struggling to find the perfect hashtag to use, try using tools like Twitter “Trending Now” section or Trendsmap. In need of the perfect hashtag? Sprout Social has a full list of tools to help you find the best one.
- Tweets with hashtags get two times more engagement; stick to one to two relevant hashtags when posting (Buffer)
- Both Twitter Business and Twitter Marketing provide content for creating a brand presence on Twitter, develop creative marketing campaigns that engage your audience and improve customer experience.
5. Use Twitter Analytics
- Using Twitter Analytics will give you the opportunity to know who your target audience is, what they are interested in, engagement rates, and the best times to post.
Twitter Accounts for Inspiration:
Bleacher Report: Features a wide-variety of content with photos, videos & gifs
Shea Moisture: Uses quote graphics, short videos and hashtags like #WednesdayWisdom and #FeelGoodFriday to engage with their followers
Adidas: Simple and straight to the point copy with videos or photos & hashtags
With these tips and recommendations, you can take your Twitter account to the next level and stand out among the rest.
In the end, Twitter is all about communication. Don’t forget that engaging with your followers and posting interesting content featuring photos, videos or gifs can help increase exposure and follower growth.
Need help taking your social media to the next level? MILO’s digital marketing team is ready to answer any questions you may have and work with your business to come up with a strategy that will make your digital presence truly shine. Let’s talk!
Taking a stand.
With the current political and socioeconomic climate of the United States, taking a stand is something that every father, mother, brother, sister, etc. is doing. Be it through the stickers on their vehicles or what they post and share on social media, you’d be hard-pressed to find anyone who has not taken a stand on at least one issue lately. While it may seem like a controversial move, it is also important for brands to take a stand.
No, not just important – expected.
According to a recent consumer survey from Sprout Social, “66 percent of respondents said they want brands to take a stance on difficult issues, and 58 percent are glad to see it happen on social media.” Of those consumers who participated in the survey, it was discovered that “liberals are more likely than conservatives to expect brands to take a stand,” at 78 percent to 52 percent. Sprout Social also found that 44 percent of consumers are “more likely to purchase from a brand with a clear opinion,” with 52 percent saying it would case greater brand loyalty.
Brands leading the way
Brands taking a stand is clearly not unheard of and has become a common practice in the advertising and marketing arenas. While some of these attempts at taking a stand have fallen flat, here’s looking at you Pepsi, other companies such as Airbnb, Chipotle, Oreo and Patagonia have executed successful campaigns.
This past December, Patagonia’s website took a shift away from online shopping, choosing to instead share “The President Stole Your Land” in large white letters on a black background on its landing page. This was the company’s reaction to the president’s decision to reduce the size of two national monuments in Utah by a combined 2 million acres. Fellow outdoor retailers REI and North Face joined Patagonia in taking a stand on the issue.
How your brand can take a stand
When successfully executed, a brand’s ‘take a stand’ campaign can help their content have more views and higher engagement rates, such as what Yoplait saw in its “Mom On” campaign that tackled the topic of mom shaming. The campaign performed exceptionally well across all five brand lift metrics and produced a 1,461 percent lift in brand interest.
If the decision to see your brand take a stand continues to seem risky, keep these few tips in mind:
- Be committed
- Be relevant
- Know your customer base
Sprout Social’s recent survey put up the data to prove that brands simply cannot ‘ride two horses with one ass’ anymore. Your customers want to know where you stand and want to see that you’re in touch with the issues they are facing daily.
Not sure where to start on your brand’s stand? MILO’s digital marketing team is ready to answer any questions you may have and work alongside your business to craft a campaign strategy that will ensure your stance on a hot topic truly shines. Let’s get the conversation started today!
Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d rather use the metaphor of a family. We bicker about day to day problems, but we also support one another. This work dynamic here is what every company should strive towards. I know this probably sounds like a bunch of mumbo-jumbo, so I’ll explain exactly what puts MILO ahead of the curve.
The communication within our organization is very open and honest. My very first day at MILO, I experienced this through our standing meeting. Our team stood around in a circle for 10 minutes taking turns talking, informing everyone of what was on our plates and how we were struggling. This is done every day here. Never have I worked at a company that has taken the time to do this. The benefits of a standing meeting are immeasurable. When “they” say communication is key, they weren’t wrong. The meetings are also a way to ask for help. One important thing I’ve learned here is that it’s okay to ask for help. It’s encouraged. You need to work hard, but you also need to be able to rely on your team.
What I found so refreshing at MILO is the honesty. Our boss Billy treats us as equals. Instead of running the company from behind closed doors, he is very open about what is going on in the business. He feels that we have the right to know about any changes or issues that arise because we are a team. Instead of just managing us, his leadership style allows us to grow within the company. My first week at MILO I talked with Billy multiple times about how my experience was thus far and what I hoped to get out of my internship. He wants me to learn as much as I possibly can. Before I started here, I assumed I would be doing simple intern tasks. However, after less than a month of working at MILO, I was already responsible for social media posting on two accounts. This brings me to my next topic: trial by fire.
Since my start at MILO, there have been several instances where I have learned by experience. Trial by fire (aka, the MILO way) has been a recurring instance with my experience here. One example of this is when I was asked by Billy if I wanted to run a new client meeting. I obviously assumed he was joking and so I said, “Ummmmm no,” to which Billy replied, “Okay you can run it.” Being that the meeting was the next day, I had a mini freak out. My co-workers helped me prepare as much as they could to lead me on the road to success. Finally when the day came, I found out that the potential new client was Billy. So it was just his way of giving me a taste of what running a meeting would be like with the buffer of it being my boss I was pitching to. He gave my team and me feedback as we ran the meeting, which was a very useful learning tool.
Another great piece of advice I received from my coworker Dmitri the other day is that “it’s okay to make mistakes, as long as you’re trying your best.” This came from me voicing my concern about a post I was writing copy for. I was asking him his opinion and I told him that I just didn’t want to mess anything up. This advice really hit home for me because I’ve been very cautious with the things I do in my life. Living with this fear of making a mistake has prevented me from taking risks that could have ultimately paid off. However, all that matters, in the end, is that you gave a hundred percent in everything that you’ve done. That is something you can be proud of when all else fails.
Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital.
It all started in May of 2017. Being a poor, recently unemployed college student, I set out to find a job. My previous employers included retail chains and miscellaneous occupations here and there that I dragged my feet going to each day. I was done with investing my time into a path I no longer wanted to follow. I was ready to begin the road toward my future.
I am currently studying Media Arts at Wayne State University while minoring in Public Relations. I started off majoring in Journalism, but after I made the switch to Media Arts, I knew this is what I was meant to do with my life. The day that Billy Strawter, the founder of MILO Digital, walked into my Organizational Communications class speaking of an internship opportunity for the summer at his Digital Marketing company, I could not believe that this was the shot I had been waiting for.
After applying for the position and going through the interviewing process, I was brought on board at MILO Digital as a Social Media Intern for the summer. I was so nervous I wasn’t going to get the job because I had no previous experience in this field professionally, but the wonderful people at MILO saw potential in me that I could not see in myself. After meeting the MILO team for the first time, I could tell they were different. They were kind but tough. I needed that. Working for this company is so distinct from any other job I have had because these people are a little nutty, but that’s what makes them so fun to be around. The MILO dynamic has definitely seeped into my everyday life, and it’s taught me how to work hard, but not take myself so seriously.
The stipulations of this internship included a trial month period, after which the prospect of extending it to the rest of the summer would be discussed. My future, however, was decided by Billy after a week.
Now here I am, eight months later, and I have learned more than I thought I ever would about Media Arts, Social Media Management, Digital Marketing, and just being a part of a team oriented environment. The people here have no idea how much they’ve helped me grow into a professional, confident, and creative person. I will be forever indebted to them. Join me every other week to read what I have learned at MILO to receive some insight into our fun yet hard working dynamic. I will discuss the challenges I’ve faced, the lessons I’ve learned, and how I am growing in my career.
This is only the beginning. See you soon!