Are you interested in hopping on the video bandwagon? 87% of online marketers use video content, so if you’re not doing video, you’re doing something wrong. But don’t worry! MILO is here to help you make a splash with Live Video tips and tricks!
Did you know that one-third of online activity is spent watching video?
Livestream and New York Magazine reached out to 1,000 adults with a survey to learn how consumers think about and use live video. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.
So if you really want to increase your audience, live video is the way to go. Today, MILO is going to teach you how to excel at live video by creating closer customer connections and how to get over the fear of going live.
As platforms evolve, you must evolve with them. You can now go live on Facebook, Twitter, Instagram, and YouTube. Because this is such a new feature, many people may be unfamiliar or uncomfortable with going live. In order to prevent poor performance and get over your nerves, you need proper planning.
Here’s a checklist of 10 tips when going live to make sure everything runs smoothly:
- Tell your followers ahead of time when you plan to go live.
- Figure out what your purpose is.
- Make sure you have a strong wifi connection.
- Background check.
- Switch off interruptions.
- Voice warm-ups.
- Remind viewers they can subscribe to Live notifications.
- The best length for a love video is 15 minutes.
- Say names from the comment section to engage your audience.
- Keep showing up!
Even when you are prepared, going live can still be nerve-wracking if you are not used to it.
Whether you are in front of the camera or behind it, practicing with going live will help you become more comfortable and confident in this process.
Online marketing expert, Amy Porterfield, says that “there’s nothing more powerful than showing up live.” If you’re in front of the camera, Amy says you have to make it more about your audience and less about you. This way you will come across as someone that connects instantly.
Four secrets Amy has that she uses to thrive on camera are:
- She eased into live by testing it in a private Facebook group
- She’s rarely alone when doing Live video. Having someone from her team on the other end to let her know everything is working, eases her fears and makes her more comfortable on camera.
- Use Instagram Stories as practice videos. They are great ways to become more comfortable showing your face and talking on camera without the live element. Try to do an IG story at least once a week.
- Keep your equipment simple. Having to handle too many things all at once can make you more nervous about whether something will go wrong. A simple set up that you know how to use will help you remain relaxed while you’re live.
Going live in its simplest form requires a smartphone or tablet, and a good wifi connection. Confident Live Marketing coach, Ian Anderson Gray recommends using speedtest.net to check your internet speed before going live. The recommended minimum speed is 10 Mbps.
Live video can make you feel more connected with your audience. So don’t be afraid to try live video for your business today.
Are you looking to beef up your Insta game but just don’t know where to start? Well, we’re here to help you become an Instagram Pro.
Instagram is a great platform for your brand to utilize because there is minimal production required and it encourages engagement with your audience.
Today you are going to learn how to be consistent in your branding, some different tools you can use to step up your processes, and how to generate content for a whole month in as little as a day.
Sue B. Zimmerman says, “It’s the REAL, RAW, AUTHENTICITY, that connects you to others.” Zimmerman is an expert on Instagram stories. She emphasizes that Instagram is not your sales platform. What you need to do is focus on building and nurturing relationships. You can do this through your Instagram story. Zimmerman says your story needs to be “edu-tainment.”
There are 300 million active daily users on Instagram stories. Focusing on this tool for Instagram can be a great way to connect with your audience. But how do you get your stories to stand out from all of the others? Try using interactive elements to connect with your audience such as polls, geotags and hashtag stickers.
- Polls drive engagement and provide market research feedback to business profiles.
- Geotags help people who aren’t following your profile discover you and help you get noticed by influencers.
- Using hashtag stickers will show your content in search results.
- Follow hashtags that are relevant to your brand, which allows you to connect with similar brands and business owners.
Highlights are another great way to showcase your best stories. Zimmerman says, “The best real estate on Instagram is the highlights.” Donna Moritz says Stories give you the ability to rebrand your storytelling. She suggests using www.easil.com for premade Story templates to give your brand and profile a more professional look.
Jasmine Star is big on saving time and getting the most out of your content. Your brand is the only thing that sets you apart from all the other businesses on Instagram competing for those likes and comments. Instagram has 800+ million active users. So, in order to make a splash in this big pool, you need to ask yourself, “Are you ‘on’ Instagram, or are you ‘using’ Instagram?”
If you are really utilizing Instagram you should be posting constantly, having one-to-one connections, and have a plan/strategy. Sometimes it can be really hard to find something to post every day, but Star has some tips on how to create a month’s worth of content in a day.
- Determine how many posts you’ll create for the month.
- List the types of photos you want to share.
- Sort into categories, about 9-12, that relate to what you’re selling (literal.emotional) and what you’re trying to attract.
- Books you’re reading (Self-development)
- Food you’re eating (Lifestyle)
- Your spouse or significant other (Family and connections)
- These categories don’t necessarily have to relate to your brand, but they give your brand an extra layer of meaning.
Take the categories and select a specific number of photos until you have covered the entire month.
For example: If you choose 10 categories for your brand, you just need to plan 3 photos for each category and you’ll be set for the month. This is a way to “publish with purpose,” and Ben Blakesley helps us understand how to stay on brand in order to be consistent and receive meaningful likes. Like Star, Blakesley says that it’s easy to be consistent when you have a plan in place. To be consistent, you need to give yourself guidelines because then the elements of your visual identity will display a clear brand. He suggests choosing three elements to be your bread and butter that you incorporate in each picture to display consistency and produce a recognizable brand.
Some examples he gives to consider are:
- Tonality/warmth – blue tends to receive more engagement.
- Saturation – social loves more saturated images.
- Composition – rule of thirds, and colors that are consistent with your brand.
People want to see stories from humans. You can’t connect with your followers if you’re just a faceless brand without a purpose. Having a direction, a plan and clear branding will set you apart from the crowd.
So just a few reminders:
- Visual identity matters
- Create your guidelines
- Be consistent
Instagram isn’t just a haven for foodies and fitspo models to post their latest culinary creations or motivational workouts, it’s a social media site that provides brands with unique opportunities to tap into their customer’s world.
With over 800 million active users, Instagram continues to be a social platform that brands are utilizing to increase awareness, support brand messaging, and boost engagement. According to Sprout Social, an estimated 71% of U.S. businesses use Instagram and 80% of users are following a business on Instagram. To better showcase the marketing power of Instagram, Sprout has also found that at least 30% of users have purchased a product they first discovered on Instagram.
While photos continue to be Instagram’s bread and butter, it’s also a social media channel that, when done right, allows videos to thrive! This applies to the ad world as well, with 25% of Instagram ads spawning from single videos.
When it comes to doing videos right on the ’Gram, there are many things to factor in, but one of the most important is the length. A few years ago, Microsoft Corp. found that people lose concentration after eight seconds, which is actually one second less than the attention span of a goldfish. It’s important to remember that many consider the average human attention span to be meaningless and something that depends more on interest and the tasks at hand. With that being said, how long should your Instagram videos be to reach their maximum potential?
Instagram allows you to post 60-second videos, but that doesn’t necessarily mean you should take advantage of that full length of time.The key here is to convey your message effectively in an amount of time that will fit your audience. According to Hubspot, the sweet spot for Instagram videos is 30 seconds, as those receiving the most comments averaged 26 seconds in length.
One other thing to take into consideration is the content overload that can occur on Instagram. Be sure to change things up and use Instagram Stories or Live videos to continue sharing your brand’s message!
Would you like more guidance regarding video usage and the correct length for Instagram and other social platforms? MILO Digital’s team of experts are here to help! Let’s talk!
It’s Valentine’s Day and you know what that means – it’s all about love today! Throughout the country, brands are making sure their customers are feeling loved in the digital world, but what about all the days that aren’t Valentine’s Day? Are you making sure customers are feeling the love year-round on social media?
If you are unsure how to best show customers love on social media all year long, have no fear – MILO’s Digital Ninjas are here to help with 5 easy ways for your brand to connect!
1. Engage with them. Yes, it’s really that simple! Be there for your customers and brand-faithful. Answer their questions, acknowledge their comments and most importantly, do so in a timely manner. There are many tools available to help monitor your social channels, so no comments, questions or issues go unnoticed.
2. Ramp up your Facebook Live game. Everyone can do FB Live, but not all are producing quality content. This is where you can ramp things up and continue showing customers all the love! When going live, be sure the subject matter is relevant to your audience and that you’re providing value in the session. Watch for questions and answer them as they come in and enjoy showcasing your new products/services!
3. Roll out special social media sales. Again, this boils down to making the customer feel special and rewarded for interacting with you on social media. Drive sales and website traffic by offering a social media only deal; e.g “Mention that you saw this on Instagram and receive 25% off your order.” Increase your reach easily by boosting the post to ensure that it will be served to your followers.
4. Give your customers shout outs. This should be a no-brainer for your brand! The customers show you love by posting photos, leaving reviews or tagging themselves at your location, so why shouldn’t you return the favor? If you see a photo you like that a customer has shared, by all means, give them a shout out or feature them in an upcoming social media post!
5. Create a Facebook Group. Loyalty is always worth rewarding and by creating a Facebook group for your customers, you’ll be doing just that. Those in your group can get sneak peeks of new products or a first chance to buy them. You can also provide them with special sales and discounts periodically. The main purpose of this group is to keep the conversation going all while showing love to your loyalists
Happy Valentine’s Day from the team at MILO Digital and, of course, the Digital Ninjas!
We hope that you’re able to easily incorporate these 5 suggestions into your brand’s social media strategy! If you’re struggling to implement them or perhaps need some guidance on a solid digital strategy, we’re ready to get down to business for you. Let’s chat!
Hey friend, welcome back!
This week I thought I’d go over what my “normal” day at MILO Digital looks like – if there is such a thing!
Social Media Manager
Our company currently resides in the TechTown building in Detroit’s New Center, where all the MILO social, digital and creative magic happens. I’m a part of the social team, with my official title at MILO being “Social Media Manager/CEO/Creative Director/HR Manager.”
This may seem like a lot of responsibility for someone who’s only worked here for a few months, but I actually got these titles through my team joking around and putting me in positions that forced me to push myself as a worker and as a person.
For example, we have creative briefs where a few people look over content that the creative team made. In order to get my opinion on the content first, they started calling me the “Creative Director”. From there the title evolved to include “HR Manager” and then to “CEO”. As you can see, I wear many hats here!
I manage some of our client’s social media accounts and co-manage the MILO page accounts. The social platforms that I handle for these clients include Twitter, Facebook, Instagram and LinkedIn. I am responsible for daily postings, which means as soon as I get into the office each morning, my day is already in full motion.
When to Post
By using an online program, a majority of the posts that I create are scheduled out ahead of time to be published at different points during the day. Now, there is a certain “science” to picking which time you would like something to be posted. A general rule of thumb is to not post anything from 5 – 7 p.m. This is due to that fact that people are, for example, leaving work, running errands and figuring out dinner plans. There is not a lot of online traffic during this time so it’s best to post earlier or later in the day.
The explanation of when to post leads me to the discussion of what to post. Now this varies from client to client, however, the things I post range from original creative content to third-party content. Original content includes graphics, events, blogs, and articles that relate directly to the client, are made by the client or are created by MILO for the client. For example, our creative team made this original quote graphic for one of our clients. I would share this on all their social media platforms and vary the copy to tailor to each platform. This would involve using hashtags on the Twitter copy but NOT on Facebook.
Another example of original content is when our client is hosting an event. I would be responsible for promoting this event on their social media, and when necessary, boosting (putting ad money behind) the posts related to it. Or, if our client writes articles or a blog on their website, I would make sure those go out into the social media world to receive some recognition. This is original content.
Conversely, third-party content includes articles and posts from other people/sources. I would either share or retweet these on the pages I manage. For example, if a local news organization posted an article about the QLINE, my audiences for the accounts I manage would most likely be interested in that content. So, I would share the article to my channels and give the news organization credit.
Another very important part of my job is interacting with my audience on social. How I engage with our clients’ followers sets the tone for the account. I must weed out the negative comments (“trolls”) and respond to the positive feedback.
This must also be done in a timely manner because if there is a negative/hurtful comment on a post that I created for more than a day, other followers will see that and it reflects poorly upon our client. This also gives the impression that we don’t interact with the audience as an agency. We want to make sure each of our clients receives the attention they need to have a caring and attentive voice online.
Now that’s just a taste of what I customarily do here at MILO. Join me next time to read more about MILO behind the scenes.
See you soon!
Taking a stand.
With the current political and socioeconomic climate of the United States, taking a stand is something that every father, mother, brother, sister, etc. is doing. Be it through the stickers on their vehicles or what they post and share on social media, you’d be hard-pressed to find anyone who has not taken a stand on at least one issue lately. While it may seem like a controversial move, it is also important for brands to take a stand.
No, not just important – expected.
According to a recent consumer survey from Sprout Social, “66 percent of respondents said they want brands to take a stance on difficult issues, and 58 percent are glad to see it happen on social media.” Of those consumers who participated in the survey, it was discovered that “liberals are more likely than conservatives to expect brands to take a stand,” at 78 percent to 52 percent. Sprout Social also found that 44 percent of consumers are “more likely to purchase from a brand with a clear opinion,” with 52 percent saying it would case greater brand loyalty.
Brands leading the way
Brands taking a stand is clearly not unheard of and has become a common practice in the advertising and marketing arenas. While some of these attempts at taking a stand have fallen flat, here’s looking at you Pepsi, other companies such as Airbnb, Chipotle, Oreo and Patagonia have executed successful campaigns.
This past December, Patagonia’s website took a shift away from online shopping, choosing to instead share “The President Stole Your Land” in large white letters on a black background on its landing page. This was the company’s reaction to the president’s decision to reduce the size of two national monuments in Utah by a combined 2 million acres. Fellow outdoor retailers REI and North Face joined Patagonia in taking a stand on the issue.
How your brand can take a stand
When successfully executed, a brand’s ‘take a stand’ campaign can help their content have more views and higher engagement rates, such as what Yoplait saw in its “Mom On” campaign that tackled the topic of mom shaming. The campaign performed exceptionally well across all five brand lift metrics and produced a 1,461 percent lift in brand interest.
If the decision to see your brand take a stand continues to seem risky, keep these few tips in mind:
- Be committed
- Be relevant
- Know your customer base
Sprout Social’s recent survey put up the data to prove that brands simply cannot ‘ride two horses with one ass’ anymore. Your customers want to know where you stand and want to see that you’re in touch with the issues they are facing daily.
Not sure where to start on your brand’s stand? MILO’s digital marketing team is ready to answer any questions you may have and work alongside your business to craft a campaign strategy that will ensure your stance on a hot topic truly shines. Let’s get the conversation started today!
Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d rather use the metaphor of a family. We bicker about day to day problems, but we also support one another. This work dynamic here is what every company should strive towards. I know this probably sounds like a bunch of mumbo-jumbo, so I’ll explain exactly what puts MILO ahead of the curve.
The communication within our organization is very open and honest. My very first day at MILO, I experienced this through our standing meeting. Our team stood around in a circle for 10 minutes taking turns talking, informing everyone of what was on our plates and how we were struggling. This is done every day here. Never have I worked at a company that has taken the time to do this. The benefits of a standing meeting are immeasurable. When “they” say communication is key, they weren’t wrong. The meetings are also a way to ask for help. One important thing I’ve learned here is that it’s okay to ask for help. It’s encouraged. You need to work hard, but you also need to be able to rely on your team.
What I found so refreshing at MILO is the honesty. Our boss Billy treats us as equals. Instead of running the company from behind closed doors, he is very open about what is going on in the business. He feels that we have the right to know about any changes or issues that arise because we are a team. Instead of just managing us, his leadership style allows us to grow within the company. My first week at MILO I talked with Billy multiple times about how my experience was thus far and what I hoped to get out of my internship. He wants me to learn as much as I possibly can. Before I started here, I assumed I would be doing simple intern tasks. However, after less than a month of working at MILO, I was already responsible for social media posting on two accounts. This brings me to my next topic: trial by fire.
Since my start at MILO, there have been several instances where I have learned by experience. Trial by fire (aka, the MILO way) has been a recurring instance with my experience here. One example of this is when I was asked by Billy if I wanted to run a new client meeting. I obviously assumed he was joking and so I said, “Ummmmm no,” to which Billy replied, “Okay you can run it.” Being that the meeting was the next day, I had a mini freak out. My co-workers helped me prepare as much as they could to lead me on the road to success. Finally when the day came, I found out that the potential new client was Billy. So it was just his way of giving me a taste of what running a meeting would be like with the buffer of it being my boss I was pitching to. He gave my team and me feedback as we ran the meeting, which was a very useful learning tool.
Another great piece of advice I received from my coworker Dmitri the other day is that “it’s okay to make mistakes, as long as you’re trying your best.” This came from me voicing my concern about a post I was writing copy for. I was asking him his opinion and I told him that I just didn’t want to mess anything up. This advice really hit home for me because I’ve been very cautious with the things I do in my life. Living with this fear of making a mistake has prevented me from taking risks that could have ultimately paid off. However, all that matters, in the end, is that you gave a hundred percent in everything that you’ve done. That is something you can be proud of when all else fails.
Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital.
It all started in May of 2017. Being a poor, recently unemployed college student, I set out to find a job. My previous employers included retail chains and miscellaneous occupations here and there that I dragged my feet going to each day. I was done with investing my time into a path I no longer wanted to follow. I was ready to begin the road toward my future.
I am currently studying Media Arts at Wayne State University while minoring in Public Relations. I started off majoring in Journalism, but after I made the switch to Media Arts, I knew this is what I was meant to do with my life. The day that Billy Strawter, the founder of MILO Digital, walked into my Organizational Communications class speaking of an internship opportunity for the summer at his Digital Marketing company, I could not believe that this was the shot I had been waiting for.
After applying for the position and going through the interviewing process, I was brought on board at MILO Digital as a Social Media Intern for the summer. I was so nervous I wasn’t going to get the job because I had no previous experience in this field professionally, but the wonderful people at MILO saw potential in me that I could not see in myself. After meeting the MILO team for the first time, I could tell they were different. They were kind but tough. I needed that. Working for this company is so distinct from any other job I have had because these people are a little nutty, but that’s what makes them so fun to be around. The MILO dynamic has definitely seeped into my everyday life, and it’s taught me how to work hard, but not take myself so seriously.
The stipulations of this internship included a trial month period, after which the prospect of extending it to the rest of the summer would be discussed. My future, however, was decided by Billy after a week.
Now here I am, eight months later, and I have learned more than I thought I ever would about Media Arts, Social Media Management, Digital Marketing, and just being a part of a team oriented environment. The people here have no idea how much they’ve helped me grow into a professional, confident, and creative person. I will be forever indebted to them. Join me every other week to read what I have learned at MILO to receive some insight into our fun yet hard working dynamic. I will discuss the challenges I’ve faced, the lessons I’ve learned, and how I am growing in my career.
This is only the beginning. See you soon!
The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).
Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.
With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.
Instagram Launch Date: October 2010 (source)
In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics
Now go be social.