It’s Valentine’s Day and you know what that means – it’s all about love today! Throughout the country, brands are making sure their customers are feeling loved in the digital world, but what about all the days that aren’t Valentine’s Day? Are you making sure customers are feeling the love year-round on social media?
Next to Facebook and Instagram, Twitter is another social media platform that brands and organizations can use to connect with their audience across the world.
According to a report by Hootsuite and We Are Social, there are currently 3.196 billion active social media users around the world. As of January 2018, their report lists Twitter at No. 3 behind Facebook and Instagram for the number of active users on the social media platform.
Taking a stand.
With the current political and socioeconomic climate of the United States, taking a stand is something that every father, mother, brother, sister, etc. is doing. Be it through the stickers on their vehicles or what they post and share on social media, you’d be hard-pressed to find anyone who has not taken a stand on at least one issue lately. While it may seem like a controversial move, it is also important for brands to take a stand.
Welcome back! I’m glad you want to hear more about these “nutty” people at MILO Digital. Although, if I’m going to talk about them, I have to explain how they all operate. MILO Digital is a team composed of very hardworking individuals. We work together in order to function as a well-oiled machine. Although, I’d rather use the metaphor of a family. We bicker about day to day problems, but we also support one another. This work dynamic here is what every company should strive towards. I know this probably sounds like a bunch of mumbo-jumbo, so I’ll explain exactly what puts MILO ahead of the curve.
Welcome to the very first installment of MILO and Me! My name is Ashley. Here you can follow me on my journey as I step into the digital marketing world for the very first time as a Social Media Manager. This is what I have experienced and learned at MILO Digital.
Rolling with the Punches: How staying agile will make you a better digital marketer
The following is a cautionary tale for when digital marketing is separated or siloed from other pieces, like the ability to modify the website. This is based on my experience working on a digital campaign when a client refused to give access to their landing page and website. My hope is that the lessons that I learned will help you too.
All the players were on the field: our search ads were driving relevant traffic, social media was tuned in for customer service and our display ads were ready for retargeting, but when the time came to score, we couldn’t convert. It was devastating. The sign-up process on the client website was messy and made the customer jump through too many hoops. It was like driving the ball towards the goal and passing it back and forth between players without actually scoring. The unforgiving truth about the success of digital campaigns is that all of the parts need to work together or whole the campaign may fail. Your website, landing page, email, digital ads and social media must play as a team to guide the customer to the desired goal.
Key Takeaways: Identify your final goal and understand how all of the digital elements fit together to achieve it.Read More
The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).
Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.
With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.
Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter (source) [TWEET THIS STAT]
18 – 29 year olds are the largest user base on Instagram (source) [TWEET THIS STAT]
Women are more likely to use Instagram than men 16% vs 10% of internet users (source) [TWEET THIS STAT]
34% of internet users on Instagram are African American or Hispanic (source) [TWEET THIS STAT]
41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source) [TWEET THIS STAT]
Instagram Launch Date: October 2010 (source)
In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics
Now go be social.
Facebook Likes. We want ’em. We need ’em. We pay for ’em.
I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like your page. [UPDATE] Promoting your Page from the admin panel is only available to Pages with locations and a profile picture. [/UPDATE]
Similar to promoted posts, it’s Facebook’s way of making the advertising process easier to start. Page admins don’t have to fuss with the Facebook Advertising Dashboard or the hassle of creating an actual campaign.
Let’s take a look at how it works.
Facebook gives you the option of setting a daily budget between $5 – $100 per day (image right). To the right of the price is an estimate of how many likes the page should get. As you can see a $100 per day should net you between 43-391 likes per day. Your mileage may vary depending on your page and it’s existing fan base.
Where do the Ads Show?
Your ads will start showing in the new feed or on the right side of Facebook with a link that encourages them to like your page. They ads may appear on mobile or desktop and run until you end the promotion.
What Type of Ads?
People will start seeing ads in their news feeds or on the right side of Facebook with a link that encourages them to like your Page. These ads may appear on mobile or desktop and will run until you stop your promotion.
Who Sees my Ad?
Your pages ad can be targeted to people located near your business. You can choose from your business’s city, state or country.
I’m thinking this will prompt me to write a post about targeting ads on Facebook. I’ll also post some results as we’re testing the feature now (see bottom photo)
Have you noticed this new advertising option on Facebook? What do you think is it worth it?
Good news for non-profits. Google Apps, the cloud based productivity suite (think Microsoft Office) from Google. What can you do with Google Apps? The list is long:
Email: Get custom email address using your domain
Calendar: Schedule meetings, share calendars, meeting reminders
Drive: Store documents online, share them, access from anywhere
Docs: Create and share documents in real-time
Sheets: Spreadsheets with real-time editing and charts
Slides: Presentations with the ability to embed videos and real-time sharing
Profit Vs. Nonprofit
For a traditional business you would be looking at $5 per user, per month or $50 for the year. If you have a large non-profit organization, getting this for free could save you hundreds per year. Plus, you no longer need to update software year after year. Google Apps are automatically updated at no charge to your non-profit.
Cut the tether
An issue with many non-profits is the ability to pivot on the fly. Google Apps allows you to do this by cutting the tether to your desk. With mobile, iPhone and Android apps, you now have the ability to work from anywhere. Changes you make on your home computer will look exactly the same when you log-in at your work computer.
Work in real-time with your staff. Does this sound familiar? You create a Word document. You email it your boss. Your boss makes corrections then emails it back. You make the changes. Email…you get the point. With Google Docs you can edit in real-time with multiple people having the document open at the same time. In fact you can do this with spreadsheets and presentations as well.
Regardless of where you are, you can do this in real-time. Including different countries.
A change of heart
Google at one point only offered the free version of Google Apps for Nonprofits to those nonprofits with less than 3,000 users. Now, regardless of size you are eligible.
Description from Google: Google Apps is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It’s simple to setup, use and manage, allowing you to work smarter and focus on what really matters.