I thought social media marketing was the whole pie. A whole pie that was fresh out of the oven. I was under the impression that social media marketing was what every business needed. I thought that an entire career could be built out of social media marketing alone. I was wrong. Social media marketing is just a slice of the pie.Read More
So you want to use Facebook to give your business a boost? You’re not alone!
According to Sprout Social, there are currently over 60 million businesses on Facebook. Those 60 million businesses are all competing for the attention of 2 billion monthly active users, over a billion of whom are active daily. Are you feeling like the odds are stacked against you? Don’t. With the right Facebook Ad knowledge, you too can enjoy a share of those billions of users!
Today I want to tell you about Dmitri, a.k.a the (almost) black belt digital ninja. Dmitri has been a Digital Strategist for about eight years now. However, his journey to MILO was far from simple.
Today I want to talk to you about my boss. His name is Billy Strawter, Jr. a.k.a. Boss Bill, the founder of MILO Digital. I know I’ve mentioned him before, but I don’t think I’ve given him the credit he deserves. Introducing Billy in this blog was daunting to me because his larger than life personality and passion for the industry cannot be accurately expressed in such few words. But I’ll try…
Taking a stand.
With the current political and socioeconomic climate of the United States, taking a stand is something that every father, mother, brother, sister, etc. is doing. Be it through the stickers on their vehicles or what they post and share on social media, you’d be hard-pressed to find anyone who has not taken a stand on at least one issue lately. While it may seem like a controversial move, it is also important for brands to take a stand.
Facebook Likes. We want ’em. We need ’em. We pay for ’em.
I noticed a recent feature on Facebook asking page admins if they would like to get more likes. If you admin a page you’ll find it on the left hand side. It replaces the section that showed the most recent person to like your page. [UPDATE] Promoting your Page from the admin panel is only available to Pages with locations and a profile picture. [/UPDATE]
Similar to promoted posts, it’s Facebook’s way of making the advertising process easier to start. Page admins don’t have to fuss with the Facebook Advertising Dashboard or the hassle of creating an actual campaign.
Let’s take a look at how it works.
Facebook gives you the option of setting a daily budget between $5 – $100 per day (image right). To the right of the price is an estimate of how many likes the page should get. As you can see a $100 per day should net you between 43-391 likes per day. Your mileage may vary depending on your page and it’s existing fan base.
Where do the Ads Show?
Your ads will start showing in the new feed or on the right side of Facebook with a link that encourages them to like your page. They ads may appear on mobile or desktop and run until you end the promotion.
What Type of Ads?
People will start seeing ads in their news feeds or on the right side of Facebook with a link that encourages them to like your Page. These ads may appear on mobile or desktop and will run until you stop your promotion.
Who Sees my Ad?
Your pages ad can be targeted to people located near your business. You can choose from your business’s city, state or country.
I’m thinking this will prompt me to write a post about targeting ads on Facebook. I’ll also post some results as we’re testing the feature now (see bottom photo)
Have you noticed this new advertising option on Facebook? What do you think is it worth it?