Home to the things we write about. Okay, fine. Blog.

June 25, 2018

Ramp up your Facebook Ad knowledge and see results today

So you want to use Facebook to give your business a boost? You’re not alone!

According to Sprout Social, there are currently over 60 million businesses on Facebook. Those 60 million businesses are all competing for the attention of 2 billion monthly active users, over a billion of whom are active daily. Are you feeling like the odds are stacked against you? Don’t. With the right Facebook Ad knowledge, you too can enjoy a share of those billions of users!

May 21, 2018

MILO and me – A year in review

Hey friends!

It’s my MILO-versary! I have been working at this company for a year now and today I’d like to take a look back at how far I’ve come since my first day here.

April 12, 2018

MILO and me ft. Dmitri

Hi friends!

Today I want to tell you about Dmitri, a.k.a the (almost) black belt digital ninja. Dmitri has been a Digital Strategist for about eight years now. However, his journey to MILO was far from simple.

April 4, 2018

Reach & Impressions: What does it all mean?

If you’re a social media manager, you understand how important it is for your content to be seen and engaged with.

One of your main goals for social media management is to increase the account’s audience and brand awareness. With that in mind, it’s important to know the difference between reach and impressions. Both terms have similar meanings, but provide different results on social media.

March 28, 2018

Surviving Facebook’s algorithm change

The Facebook algorithm: It happened to me and yes, it happened to you too!

The conversation surrounding Facebook in 2018 has been centered on the new algorithm changes. Designed to encourage more meaningful interactions between people, you’ve likely noticed how these changes apply to your newsfeed.

March 21, 2018

MILO and me – A space where I found myself

Hi friend, I hope you’re having a great day!

So, lately, I’ve been thinking about the amazing opportunities I’ve had because of MILO Digital. Over the past few months, I have been able to attend the Digital Summit conference at Cobo Center, visit the Google Ann Arbor office, work on the live social media coverage for TEDxDetroit, and do what I love – write for all of you. I would have never been able to have these experiences if it wasn’t for MILO.

March 14, 2018

Yes, Millennials still use Facebook!

If you’re between the ages of 18-29, you’ve probably heard through the grapevine that millennials such as yourself are no longer using Facebook. Is this news to you? It sure should be, because according to Pew Research Center, 81% of millennials are still using Facebook!

March 7, 2018

Instagram video length: How to find your brand’s sweet spot

Instagram isn’t just a haven for foodies and fitspo models to post their latest culinary creations or motivational workouts, it’s a social media site that provides brands with unique opportunities to tap into their customer’s world.

February 28, 2018

MILO and me ft. Billy

Hey friends!

Today I want to talk to you about my boss. His name is Billy Strawter, Jr. a.k.a. Boss Bill, the founder of MILO Digital. I know I’ve mentioned him before, but I don’t think I’ve given him the credit he deserves. Introducing Billy in this blog was daunting to me because his larger than life personality and passion for the industry cannot be accurately expressed in such few words. But I’ll try…

February 21, 2018

5 Sprout Social tools to take advantage of in 2018

If you’re in the business of social media marketing, how do you manage social media marketing tasks?

At MILO, we use Facebook Business Manager and Sprout Social to help us manage our clients social media activity.

Next to Buffer & Hootsuite, Sprout Social is a social media management platform that can help streamline workflows and ensure your content reaches the right audience at the right time. We’ve identified five tools that can help you integrate with the platform to maximize its capabilities. These tools enable users to find content efficiently, review social media analytics in real-time, and connect with the audience all within the same web environment.

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