Houston Community College
Houston Community College is one of the largest and most diverse community colleges in the country. Together with MILO, the goal was to increase enrollments and community awareness.
HCC increased recruitment by more than 13% and workforce/career training by more than 43%. This campaign laid marketing groundwork for a successful $150.8 million bond election. It also developed HCC’s communication strategy around the successful $40m capital campaign.
What We Did
Executed and managed campaigns to increase regard and drive action at both student and community levels through various media including digital and social.