Ticket sales have been lagging for Houston Ballet in the months leading up to their highly anticipated holiday performance of the Nutcracker. Houston Ballet needed help to reach the right audience and fill the seats.
Digital campaign boosted the much-needed awareness about the show and helped drive 100% of the projected ticket sales before the show.
We earned 538,000 impressions and 1,634 link clicks!
What We Did
Executed and managed campaigns to increase regard and drive action at both student and community levels through various media including digital and social.