Gold Class

The Challenge

ICAR Gold Class needed to establish itself as a trusted safety certification for auto repair shops in key US markets.

The Outcome

326.5% increase in site conversions
258% increase in site traffic
82% decrease in bounce rate to site

What We Did

Developed an integrated digital campaign featuring PPC, Display and Paid Social to drive qualified traffic to learn about Gold Class and find a certified auto repair shop near them.

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