How Facebook News Feeds changes affect Business Pages
With Facebook’s announcement of changes to the New Feed, the first question we heard in meetings was “how will this affect our page?”
Our response? Great question.
As of right now, thanks to the infograph from ShortStack, here are a few changes you can expect for your business page.
1. Sharing will be important. A feature called spotlight will showcase your Page’s most shared posts.
2. Profile and Cover photos. Whenever someone new likes your Page, your profile image and cover photo will show in the new feed. Good opportunities here. But don’t over do it with the text in your cover “photo”. Please.
3. You’re kind of hidden.There will be a “following” feed for fans to access news from Pages they like. FYI average Facebook users will rarely use this feature which already exists now. Expect engagement to drop a bit.
4. App integration will show larger complete images of what your fans like.
While this is a pretty short list, we’ll be sure to keep you updated as we get our hands on the updated News Feed.
You can download the PDF here at Short Stack.