I thought social media marketing was the whole pie. A whole pie that was fresh out of the oven. I was under the impression that social media marketing was what every business needed. I thought that an entire career could be built out of social media marketing alone. I was wrong. Social media marketing is just a slice of the pie.Read More
It’s been a good run. We’ve had some really good times. Somewhere along the way, we got lost. Got caught up in our own hype. We certainly didn’t do us any favors by saying we can measure everything. At times we even ignored the fundamentals of marketing. Mistook tactics for strategy.
It’s not you digital, it’s me.Read More