A Newcomer’s perspective:
Digital Summit Detroit was an invigorating and empowering experience for me as a newcomer in the industry. The way the MILO team all banded together to learn more so that we can provide the best service as fellow marketers was moving. I have been to many conferences before, and none have kept me as engaged and charged throughout its entirety as Digital Summit. There were several different aspects of the summit that I enjoyed, but there are a few key takeaways I think will really help me better myself in this industry. After attending all the speaker sessions there are a few things as a digital professional that I want to apply to my everyday work!
“Sometimes you have to plan for the unplannable.” – Brandon Chesnutt
Brandon Chesnutt from Identity taught us that working in social media means if a crisis does arise, we are at the frontline. Here are some questions we should ask ourselves before this occurs:
Do you have a process in place to address the crisis?
Do you have rules for engagement? If so, what is your approach?
Are your “non-specialists” trained to give basic responses during a crisis?
It is important to have a plan in place, test it and conduct a post-mortem. You can then utilize your plan to fix any issues before a crisis occurs – though of course, we all hope that never happens. Too often brands don’t make crisis response a priority and are ill-prepared for when one happens.
“The play button is the most compelling action on the web.” – Jason Hsiao
During this session with Jason Hsiao from Animoto, I learned businesses need to learn how to speak the language of video. As a social media manager video is not something new and groundbreaking to me, but it’s definitely something I don’t use enough. I learned getting into video is as simple as this: start where your audience exists. There is no need to create a new platform for video. You can even use the same content, translated to a video format. Basically, your audience is more likely to engage with a video, than to click on a link to an article. A video can be a useful and more effective way to get your message across to your audience.
The world of humor and marketing are more similar than I thought.
“Humor helps me connect with people, and helps me fit in. What else does that? Besides… Marketing.” – Scott Dikkers, Founder of The Onion. This statement really opened my eyes. Most people would think, “my client has nothing to do with humor so how is Scott Dikkers going to tell me anything worthwhile about marketing?” Well, they are wrong. The moral of Dikkers’ keynote was that you may have to put yourself out there to achieve your goals. This doesn’t necessarily mean being vulgar and humorous like The Onion. It can mean doing the most “out there” thing that appeals to your audience, or the audience of your client.
I wasn’t the only one to gain great insights from the Digital Summit. Alexus Bomar, one of MILO’s social media managers, gained valuable information to use for her clients as well.
“My favorite session out of both days was “Long Story Short: How Brands Can Create Quick Captivating Content Using Instagram Stories.” Even though I knew a majority of the information discussed, it was a great refresher and gave me some inspiration for things I can do for my clients. One thing I didn’t know was over 300 million people use IG Stories every day so it’s another great way to connect with the brand’s audience.” – Alexus Bomar, social media manager
As a whole, MILO gained a considerable amount of insight from the Digital Summit! The MILO team was excited to be a part of the event and look forward to putting the knowledge we gained into practice.