What comes to mind when you think about Pinterest? Brides pinning wedding dresses. Parents- to- be pinning organic baby food recipes. Moms pinning how to have the most organized dream home while maintaining a full-time job. And then feeling like a failure because that is unattainable.
Pinterest has come a long way, baby.
Did you know that Pinterest for business is on the rise, and can bring more referral traffic than Twitter, and more leads than Google+ and LinkedIn combined?
Pinterest is a creative way to promote your business and reach a market that is already interested in what your business offers.
Pinterest Promoted Posts
Pinterest recently announced that they would be experimenting with “Pinterest promoted pins”. These pins are tastefully placed in areas that users explore, and have special “promoted” labels that indicate which business is being spotlighted, and how the users can find out more.
Pinterest has committed to making these promoted pins transparent, relevant, and tasteful, with no flashy banners or pop-up ads. Pinterest has always been open to feedback from its users, and these promoted pins are no exception; they are constantly changing to meet the needs of their users.
So, now what?
- Use the tools. Pinterest’s analytics help you track what’s happening and who you are reaching.
- Add the “Pin It” button to your products so people can share your stuff.
- “Rich Pins” are ways to add extra information about your products to give consumers more information about what you have to offer.
- Understand the brand guidelines of Pinterest, and use the logo and badges to let people know that you are active on Pinterest.
- Research what your clients are pinning, and be sure to follow other relevant businesses. Be social!
See what Pinterest can do for your business, and as they say, things could get Pinteresting!