A year ago Facebook offered some serious cash (to the tune of $1 billion – pinky raised) for Instagram. The final purchase price was around $750 million.
The purchase at it’s initial value was the largest acquisition of a venture capital-backed consumer web company since Zappos was purchased by Amazon for 1.22 billion in 2009 (source).
Was it over-valued? Perhaps. As Facebook has yet to make any money from the purchase of Instagram.
With the anniversary of the announcement we thought it would be fun to put together a 13 things for 2013 on Instagram. Enjoy.
Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter (source) [TWEET THIS STAT]
Instagram’s Facebook app has more than 7.3MM active monthly users (source) [TWEET THIS STAT]
18 – 29 year olds are the largest user base on Instagram (source) [TWEET THIS STAT]
Women are more likely to use Instagram than men 16% vs 10% of internet users (source) [TWEET THIS STAT]
34% of internet users on Instagram are African American or Hispanic (source) [TWEET THIS STAT]
41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source) [TWEET THIS STAT]
100 million Monthly Active Users (source) [TWEET THIS STAT]
40 million Photos Per Day (source) [TWEET THIS STAT]
1000. The Number of Comments Per Second on Instagram (source) [TWEET THIS STAT]
8500 Likes Per Second (source) [TWEET THIS STAT]
257 Minutes is the average time spent on Instagram (source) [TWEET THIS STAT]
Instagram Launch Date: October 2010 (source)
Room for Growth: There are 5.2 million phones in use, 83% of all phones in use are camera phones (source) [TWEET THIS STAT]
In our research we stumbled across a tool for tracking your own Instagram numbers: Statigr.am http://statigr.am/instagram-statistics
Now go be social.
