If you’re between the ages of 18-29, you’ve probably heard through the grapevine that millennials such as yourself are no longer using Facebook. Is this news to you? It sure should be, because according to Pew Research Center, 81% of millennials are still using Facebook!
With other platforms like Instagram and Snapchat capturing the attention of most millennials, Pew reports that Facebook is still utilized the most out of the four major social sites. Wondering how millennials are using other social platforms? Pew reports that Snapchat falls second behind Facebook with 68% millennial usage, followed by Instagram 64% and only a surprising 40% of millennials use Twitter.
Why do Millennials still use Facebook?
According to the American Press Institute, many millennials turn to Facebook to see what their friends are up to, find entertaining and interesting articles, share content and find more information on what’s trending.
So how is Facebook managing to keep the attention of millennials in the ever-changing and growing world of social media? By constantly making updates and adding new features! Facebook is constantly upgrading and updating its platform, with advancements such as Facebook Live, Marketplace, Virtual Reality (VR) apps and Stories keeping it in the limelight.
Similar to Snapchat and Instagram Stories, Facebook Stories allow users to share what they are currently doing via videos or photos. Along with filters and lenses, users can interact with their friends by sending short stories.
With social media platforms implementing video and live video streams on their platforms, millennials are now attracted to this new way of sharing their personal lives. Facebook Live allows viewers to interact with the live post through comments and Facebook Reactions.
At the end of the day, millennials are just looking for technology that is simple and easy to use. With Facebook, users have access to all of the different features found on other social media platforms within one site.
Why should organizations/businesses use Facebook?
Social media allows businesses to target a specific audience, target those based on their interaction with your website or target those similar to your existing customer base. Utilizing social media allows organizations to continue reaching their current customers along with interacting with a new audience.
Facebook is one social media platform that provides organizations the opportunity to build a community for viewers to voice their opinions, share their thoughts and provide valuable feedback. It opens up a dialogue where a business and its customers can talk in a more casual setting and in a timely manner. The more an organization interacts with its customers, the more those customers will be interested and want to stay connected.
Millennials have been using social media for quite some time to share their personal lives but as of now, they mostly use social to share their experiences with brands. With this generation being open and honest about things, their comments can be the key to your brand’s growth and social presence.
Need more guidance on using Facebook to your organization’s advantage? MILO’s team of experts are here to help! Contact us.